As a digital marketer or site owner, your SEO strategy will go a long way in bringing you more audience. Most marketers believe that focusing on keywords alone will bring them the success they need, but that’s wrong. Building a successful SEO strategy involves more than focusing mainly on keywords.

In this tutorial, I’ll be showing you how you can create a successful SEO strategy. This post will show you some known and unknown SEO tweaks you can use in attracting your audience. The tips have been tested and they are all shown below.

1. Optimize Your Keyword Portfolio

Keyword research may seem a lot easier on paper, but in actuality, it isn’t in practice. You can use software to identify keywords with lots of traffic, but traffic volume is only but a small factor.

You can find keywords that have lots of traffic, but they may not be related to your niche. Keywords with lots of interests are valuable indeed, but they don’t always bring you the traffic you desire.

Instead, go for those keywords that you have a shot at ranking for. Such keywords shouldn’t only be related to your niche but should also match the user intent.

Also, it is important that you consider relevance rather than the competition when trying to rank for keywords. Certain keywords may be competitive, but going for less competitive keywords will be more beneficial to you.

It is better to rank higher for a less competitive keyword than to have a lower ranking for competitive keywords.