When we offer a comment to a post in SiteRubix, we do often motivated by the credits that we’ll win and accumulate to solicit in turn comments on our sites.

As the pay-it-forward spirit within WA and perhaps 'karma' as well what we deliver will be what will get. While it is necessary always to be gentle and kind when giving a comment, it is also required that this is sufficiently critical, not to hurt the other person but to help them improve their publications.

Therefore, when we offer a comment, it makes little sense to say that all is ‘well,' ‘nice,' ‘great’ and that you wish them good luck. That comment does not help anyone. In contrast trying to be too deep may involve paying too much attention to minor details, ignoring at the same time others that are important.

Ultimately it is not about whether the post will be useful to you or not since for the reviewer the issue could be irrelevant or uninteresting, and that's not the important thing. What writing a comment is about is determining whether the content of the post is consistent with what the blog author is trying to convey and whether it is transmitted clearly, the little or much value must be assigned for each of the readers, not you. At this point, you are just like an impartial judge, a kind of professional editor.

So if you have no idea in how to write a useful review, I wrote a list of 10 points that should be answered in short both to evaluate the post and to write our comments: