Less than 1% of internet users visit the second page, and beyond on Google. They believe the most relevant information is on the first page. They trust and rely on the result from Google. This and lots more make Google the go-to for every business who wants free organic traffic to their website.

Google is in the habit of crawling the internet, evaluating each page and determining which once are most trustworthy. As such, how to get on the first page on Google might look like a difficult task for small developing business. But I must say that it all depends on the level of trust your business or website can gain.

In this training, I will start by establishing why your business needs to get on the first page of Google. After which, I will establish two different ways your business can enjoy the first page of Google for free.

Advantages of Getting on the First page of Google

By the day, Google’s search result and criteria are getting more sophisticated and availing marketers ways to stand out. As such working towards standing out in this competition is worth all the worries. Below are three strategic advantages when you find yourself on Google’s first page.

1. Exposure : With Google’s featured snippet you can gain good exposure for your business. It will give immediate exposure to your business and increase your trust level

   ---

2. High Traffic Volume: Top result from the search engine enjoys more than 30percent of search traffic. As such it is no news that the closer your business is to the top, the better the probability of enjoying free traffic and higher authority.

   ---

3. Higher Click-through rate: Base on the fact that people naturally trust results on the top page of Google, it is natural that they spend more time on those pages. As such, finding your business on the first page of Google will earn your website a higher click-through rate.Click-through rate will continue to decline as you go down the pages, researches show that while the top results will experience as high as 36.4%, the 9th and 10th result will experience as low as 2% click-through rate.