Examples of mass markets

  1. Gardening products
  2. Crochet
  3. Martial arts
  4. Travelling
  5. Weight loss

All these if you like are mass markets, niche markets are subsets of these markets

Example of niche markets

  1. Gardening basics for beginners
  2. Beginners' cheap gardening tools
  3. Roses container gardening
  4. Crochet wrist warmers
  5. Crocheted wrist warmers
  6. Crochet baby elf hat
  7. Akito martial arts
  8. Discount martial arts uniforms
  9. Best places to travel in Europe
  10. Best place to travel in December
  11. Baby travel equipment
  12. Meal replacement shake reviews
  13. Best weight loss shakes women
  14. Best meal replacement shakes

Checklist for a niche market

  • The market should have a problem and actively looking for a solution to that problem. Even if there is a problem but the market is not looking for a solution to it, there is no niche.
  • The market should be willing to pay for the product or service being provided to them. It does not matter even if there is a need the target market should be willing to pay the amount of money for that service or product.
  • The market should not be saturated already. Say the niche was targeted at training mothers on weaning their babies off the breast and many people are targeting that market already it is better to find gaps in that market. The market could not have targeted working mum who wants to learn how to wean a child at their own free time. So this group could be targeted through eBooks and the niche would be Ebook for working mum who want to attend the lesson as their own leisure times.
  • The product or service should be solving the problem it is intended to solve. Giving out free trials and getting feedback can address such problems of whether it is well targeted.
  • It is important to track who the customers are and why they like the product.
  • Niches change with needs. When the needs change, it is important to adapt the business to address the new need in order to stay in the market.

Testing to know if you have a niche market

To be a successful entrepreneur it is important to test whatever you are doing to know that we got it right.

The description of a niche market should have the problem you are trying to solve

My niche market is people who are (Action) + (Area of interest)

Taking example 1 and 6 from the list of niche markets and testing it and putting them in context

  1. My niche market is (beginners) who want to learn (Gardening basics)
  2. My niche is people looking to buy (Crochet elf hat) for (baby)

In the example 1 the area of interest is the beginner and the action they want to take is to learn gardening

Whereas in the example 6, the area of interest is people who want to buy Crochet elf hat and the target group of our market is the baby



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nomda ploom Premium
this is very solid and helpful as it challenges us to find what we want to spend time on- if you were able to do a non-Jaaxy ending i.e. using the WA keyword tool that would be ace too...many thanks for this training- Andy
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terenzia Premium
Hi Andy,

I will do on for WA keyword tool. Let me play around with this tool and come up with a training. I have loved Jaaxy more but all are good tools.

I'll put that in my to do list

Terenzia
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nomda ploom Premium
Terenzia, that is SO helpful of you- you are very much appreciated, I can tell you. Andy
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gusti Premium
Thanks a lot Terenzia. Really is summarize things that has been hanging in my head. :-D
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terenzia Premium
Hi gusti,

I am glad it did, I am happy to have helped you

Terenzia
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1David Premium
That was a long blog but it explains everything from a persons passion to finding a market for a niche and researching it in using Jaaxy keyword research tool. This will save anyone time and trouble from building a website that will not convert. Good Job; I see a bright future in your IM business future.
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terenzia Premium
Hi fastracks,

Thank you, the you help the greater you grow. I believe in that

Terenzia
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Yolette Premium
Thanks Terenzia... Got my creative thinking revved up! You rock!
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terenzia Premium
You are dear Yolette

Terenzia
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Blas-Antonio Premium
Great reminder on how to stay focused. Out of curiosity what re your hobbies. I'll list a few for me and maybe it will spark ideas for others.

Visual Arts - Drawing and Painting
Graphic Design
Business to Business Sales
Business to Consumer Sales
Sales Mentor
Logistics Sales (Worked for FedEx)
Footwear Specialist
Outdoor Recreational Equipment Sales (camping equipment, climbing gear, footwear, etc.)
Play Bass Guitar in a Band all through College
Lived in Thailand
Trained in Martial Arts Most of my adult life and own my own martial arts school.
I run a fitness boot camp
I love pit bulls and any animal really
I love to juice all my vegetables and fruits
I love photography and film making
I'm a gamer...yes I still play video games
I have a passion for helping kids (Anti Bullying, Anger Management, and Suicide Prevention).
I love speaking in front of others

Wow...that's about all I have for now.

Next?
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terenzia Premium
Hi Blas-Antonio,

Should I really tell you my hobbies? Okay

I am the greatest fun of Tony Buzan, I like playing with mind maps and reading Tony's books
Here is a Christmas 2012 Mind map Christmas cards I got from Phil Chambers of mind maps. Watch it in You Tube
http://goo.gl/567ECn
I like Lumosity a computer game,
I like my brain solutions - catch your positive emotions
I like gardening
I like partaking in our community discussion forum
I like music and dancing
I like children and playing with them.
I like birds - love the Peregrine Falcon because of their fastness
I love the flamingo, they look nice and dance well
I like Safaris in the East African juggle
I like the Kenya rift valley and Mount Kenya - at my childhood I went hiking at this mountain. Ha ha I did not go high
I like Britain and royal guards uniform
I like the carnivals and the pleasing atmosphere
I like playing with Abode's design tools, Photoshop mostly
I like jogging
I like praying and thanking God
I like like hard work but don't like being too serious
I like playing cards

I would love to learn how to play chess - this is my challenge
I will stop here
Have a nice day

Terenzia
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