Plan a Campaign That Will Get Results
Before you begin your email lead generation campaign, it is important to identify your target audience. That means identifying your ideal client and developing a buyer persona.
Your buyer persona will help you identify pain points and help you develop a valuable resource. Your lead magnet, or a resource that your prospect will download, must be relevant to solving their problem. Otherwise, your lead magnet will collect dust. So how do you create an effective lead magnet?
- Create a Compelling Offer
- Personalize Your Subject Line
- Create a Follow-up Sequence
- Optimize Your Email Lead Generation Campaign
- Create a Clear CTA
- Create a Super Cool Email Signature with Company Social Media Handles.
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