When it comes to meeting your inbound marketing objectives, there are things to put in place. One of such is a highly converting landing page. They are essential when it comes to converting visitors to leads and also to buying customers. As such, there is a need to drive traffic to your landing page.

Our focus will be on how it can be achieved. I will first want us to understand what a landing page is.

What is a Landing Page?

A landing page is a standalone page for your leads to land and takes a specific action. It is unique and different from a post or a home page. It lacks navigation bars, and they do not carry links to other contents on your website. In most cases, it is to collect information, convert for sales, or leads.

The essence of landing pages is to capture leads and organize them into a different part of your buyer’s journey. They are effective at eliminating distractions from your page. Thus they help visitors focus on your contents by removing navigation menus, sidebar, and every other form of engagement.

Having expatiated on the landing page itself, click on the Next Page icon, we will begin to look at how to drive traffic to your landing pages.



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LyneP65 Premium
Hi, thank you for this information but for #3 Use Influencers which platform do you suggest is the best for you?

Thank you for
Lyne
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TheAbiePPlus Premium Plus
Hi, they could be on any social platform. Dependent your business stats and audience. Where they are coming from? What they are doing? etc You would focus more and through relationships you would get to find and know them.
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Parameter Premium
,

HI Lyne, @AbieAJ was very right. A lot of factors contributes to finding influencers. Here is a training I did on influencers. You might find it resourceful Ayodeji
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LyneP65 Premium
Thank you, Abie I thought that one platform would be better than another
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LyneP65 Premium
Thank you for this training
Lyne
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Kingschido Premium
Thanks for sharing this post. Quite helpful
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Parameter Premium
You are welcome kings. Landing pages should be a part of our to do list as marketers. They will help us focus out clients attention on our target objective.

Ayodeji
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lesabre Premium
Hi Ayodeji, I do not have a landing page, just a static page. Going to be looking into your lesson and learning something.

Thank you for the lesson.

Michael
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Parameter Premium
,
That will be great Mike, I hope you find something unique on Landing pages. I also have other resources like the one below Thank you for the time taking to see the pieces of training

Ayodeji
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lesabre Premium
Thank you Ayodeji
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Israel17 Premium
Wow, what a powerful list of things to do to start driving traffic to our landing page, Ayodeji! Aside from using social media, engaging the audience, using paid ads, and all of that, helping others genuinely and solving other people's problems will go a long way in driving massive traffic. Thanks for your time!

Israel Olatunji
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Parameter Premium
,

You are very correct Israel. People are naturally drawn to resourceful people. The more resourceful we are in forums, groups and other online communities, the higher our probability to draw traffic

Ayodeji
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ratlhaganen Premium
Thank you, Parameter.

Great Lesson. Informative and applicable.

Ntlhane
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Parameter Premium
,

You are welcome Ntlhane, I am glad you found it usefull.

Enjoy the rest of your weekend.

Ayodeji
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