Third Question to Ask Yourself

3. Who do you do it for?

Being at WA, this would be your target audience for your website(s). Ask these questions as you think about this question:

• Who are you wanting to help?
• Whose life are you wanting to improve through your online presence?

Maybe you are doing a website about personal fitness after you turn 50. You are doing it for the older generations. You want to help the older generation stay active and healthier longer so they can enjoy life and their grandchildren, etc. longer. Search for a target audience that normally would not consider your niche but would benefit greatly. The older generation often do not concern themselves with personal fitness and exercise as does the younger generation, but it is when we get older that we need to exercise and be more active.

Being a librarian, I enjoyed reaching out to children who lived in areas where literacy was low. Many areas in our world do not have access to books or libraries and thus, literacy is very low. I enjoyed working in those areas and seeing an increase in the reading levels of young children when I taught them the joy of reading.

I am also a huge animal lover and I have a passion for helping animals find their forever homes. So, one of my websites that I developed here at WA was an animal philanthropy website which reaches out to potential pet owners. It is called BlackCatLover.Com and the purpose of this website is to expel the myths surrounding black cats and show my target audience (potential cat owners) how black cats have been overlooked in shelters causing euthanasia numbers for black animals to be at or near the top.

So, search with yourself and write down on a piece of paper a full description of who your target audience is. Be as specific as you can. Write down exactly who are you wishing to reach out to. Include as many specifics as you can.