Fourth Question to Ask Yourself

4. What do they need from you?

This question is about what solution is your target audience needing you to solve for them. If you are doing a personal fitness niche site for people age 50 and above, they need you to show them how can they become more active without hurting themselves and why is it so important. They need you to show them the benefits of exercising after 50. They need you to remind them of all the reasons they will want to live for as long as they can. Use medical research-based evidence to prove to them that exercising after 50 will improve their life span and increase their overall emotional well-being, etc.

Think of the solution you are going to offer your target audience. For your bootcamp website, that would simply be financial freedom. At Wealthy Affiliate we are offering your target audience the opportunities of creating a legitimate online business that they can get started for free. That is the "need" for your WA Bootcamp site if you are doing such a site.