As a digital marketer, you would have heard and used the term SEO content. But to be very honest with you, many of us use it wrongly. It goes beyond what we
think of it. To many of us, SEO content is about placing keywords in the right paragraph, but it stretches beyond that.
The overall concept, its types and how to create SEO content will be my focus in this training.
If you have questions or areas that you feel I did not address, kindly use the comment section, and I will respond.
What is SEO Content
The phrase is a combination of two words - SEO and Content. SEO stands for Search Engine Optimization; it refers to all you need to do to make your content highly visible on search engines. While content refers to valuable detail or information made available for the sole aim of engagement. It can be to entertain, educate or for any other level or form of engagement.
SEO content refers to content made to generate traffic via search engines. But the target of search engines has gone beyond traffic generation. Their focus is at creating an excellent user engagement.
As such, if you are going to create SEO content, you must look beyond driving website traffic but create an excellent user engagement. Use the Next Page button as we begin to see the various types of SEO content.