There are many ways traffics can be generated and passion pages is one of the best ways of doing this through Facebook account, your product can be known worldwide and the perfect way to get it done is generating organic buzz around your product, the view of creating passion pages is not far-fetched but to develop a great community of people that share the same view, mind and focus on a particular niche or issue.
This idea is very simple and good for product marketing and it can be achieved by identifying a specific idea and develop content to focus on a particular topic. You build and attract your audience. Your passion topic can be used to create and generate organic traffic because the audience will be very much interested to interact with the author but not the brand and if peradventure the brand is new and not well known.