You can easily create marketing personas so you can identify with your readers / customers.

This will give you some focus for your content writing and you can get a 'virtual' picture of the people who will be relating to your NICHE

Give your personas a name.

You need to bring them to life in your mind, but write all this up on a whiteboard or in a note pad ... somewhere that you can refer to easily when you are writing or contemplating new content for your niche.

Now, it is possible that you might have a number of personas. But generally, you niche will be targeting a specific market.

You can get quite technical about this if you want or else keep it simple (I like keep it simple).

So what you are doing is building a profile of your persona. Think of what age group and gender you are targeting. Build your profile around this.



Join the Discussion
Write something…
Recent messages
PallStanley Premium
Thanks James! You're true to your word, keeping a simple. A great start for me regarding marketing personas.

Richard Feynman would probably be pleased with your article. I'm learning his well know Feynman Technique for learning. (smiling)
Reply
cspohr Premium
Thanks for the information! This will help me think of my customers persona.
p.s thanks for giving examples this helped
Reply
curlyflash Premium
I especially like the way you recapped at the end, good job James.
Reply
HutchNZ Premium
That was weird, I had just done my first Persona and then found this article after I saw you were following me...
HMMMM
Reply
johnwnewman Premium
Great work!
Reply
Loubelle Premium
Thanks James all the best
Reply
Ivine Premium
Hi James, this is a new take on marketing. Irv.
Reply
MKearns Premium
As Kyle says "A niche is just a group of people" So you simply tailor your content to them.
Reply
Ultimateless Premium
This is definitely another way of focussing I hadn't thought of...thanks!
Reply
Judy-B Premium
Some really good advice. Should always keep the person your writing to in mind. Thanks for taking the time to make the tutorial. :)
Reply
BYeo Premium
Hi James,
Like the details that you had provided.
I had created something similar, Star Character, which had help a lot.
http://fixitz.org/increase-the-open-rates-for-email-marketing-why-you-cant-fail

Cheers
Ben
Reply
thats great advice ,,thanks for it,,
Reply
TravisG45 Premium
Great training thanks
Reply
AlejandraB Premium
Great training and advice, thanks for sharing, so important to know our client!
Reply
Magieken Premium
This is great advice. It is a simple & effectve way to personalize content for the reader. Thanks James
Reply
BillandSue Premium
Hi James,
This was helpful. Made me think (ohh no!). I am going to research with Google some more. Thanks again.
Bill
Reply
MaxDrljic Premium
Very helpful,thanks James :)
Reply
Give It A Go Premium
I like this idea James. There are many visual people out there so thinking of it from a specific demographic etc can be great, but putting a picture to the person is going one step further for the visual people. I'm still trying to get my head around the analytics but I certainly will remember what you have written here when I get on top of things there. Ange
Reply
JamesBB Premium
I added a small snapshot of google analytics demographic info on age groups. But you can also use site plugin analytics that will provide some more data.
Reply
ar20746 Premium
I like your comparison with the real persons like Sarah, Ralph, Jack ... :)
Have a nice day. Joze.
Reply