Greetings to all from Adelaide in South Australia!
I'm sure most of us would agree that one of the hardest things to do when we want to create our blogs is how to create the best content we possibly can.
I am on a mailing list with a group called WordTracker and they have presented some different ways on how you can create a better content experience and why it matters.
Ways that will help engage the readers and visitors to your site.
I would like to share a few pointers with all WAer's, especially the new beginners!
How To Create A Better Content Experience and Why It Matters...
"It’s no secret that content is still the reigning king of digital. Consumers have grown tired of intrusive, aggressive ads...they want brands to deliver compelling, valuable content which informs and entertains in equal measure.
But more than that, customers want a content experience. They want to be made to feel a certain way when they read a blog post or listen to a podcast from one of their favorite brands.
They want to digest truly great content that has been distributed effectively; content which teaches them something, makes them smile or offers an interesting new viewpoint.
Content strategy and user experience are now the twin pillars of modern marketing, and the most successful marketers know that it’s essential to have a firm grasp of both.
On the following pages are some key ways you can create a better content experience for your customers."
The next page is...
Content Marketing Is Not Equal To Advertising...
Reply
I have worked in ad agencies most of my life, so I got to learn a lot about branding and how importnant it is...
What you said and a lot of money in the old days! Most corporate brand advertisers were less than patient I can assure you!
It never used to be like that...
I was lucky enough to see literally millions of dollars slip through the coffers of various television networks (and spend it) as a media planner buyer in ad agencies...
There used to be obscene amounts of money spent especially on TV advertising...this still goes on today in USA...superbowl...need I say more???
And it still goes on here in Australia as well..as good as social media is, and we can all write a million blogs...a 30 second 'targetted' TV commercial will always win...the difference today...social media has to be in the marketing mix!
There are reasons behind how the ranking system works...here's a link from one of Kyle's tutorials you might like to have a look at...it explains a bit about the ranking system, what you have to do and how you can work your way up through the ranks... Are You Up For Ambassadorship?
