How to Build Trust with Search Engines

Google and other search engines strive to offer the best customer service experience possible to their users. They have algorithms that determine whether a website is trustworthy.

When it comes to search engines' perception of your website, trust plays an important role in determining whether your website will succeed. You might ask yourself: "How can I build trust with search engines so that my website ranks high and is easily found?"

There are many reasons your website may not rank high on SERPs. Google uses thousands of metrics to rank your website. However, trust is one of the most important factors in ranking your website.

Google won't rank your website high in search engines if it doesn't trust you or trusts your competitors more than you.

How can you make Google trust you more?

Here are 16 ways to increase trust in Google.

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richardgb Premium
Thanks for this list of items to attend to, Jim!
:-)
Richard
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JKulk1 Premium
@richardgb
Thank you Richard.
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Israel17 Premium
Yea, trust is an important ranking factor in Google's search algorithm, Jim. Without it, there's no ranking. Thanks for the initiative!

Israel Olatunji
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JKulk1 Premium
@Israel17
Thank you Israel.
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Aussiemuso Premium Plus
Excellent advice Jim.
Lily 😁🎶
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JKulk1 Premium
@Aussiemuso
Thanks Lily
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YvonneBray Premium
This is awesome information Jim.
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JKulk1 Premium
@YvonneBray
Thank you Yvonne.
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YvonneBray Premium
@JKulk1
Your welcome
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BrendaMZ Premium Plus
HI Jim. I find this training is helpful. The only thing that puzzles me is the phone numbers and addresses put on my website. Why is that needed? Most of WA website bloggers that I see don’t put their contact info except for email due to privacy and spam reasons. I don’t dare do that but if my site is a local business or an agency offering services, is it still required to list address and phone numbers? I don’t see anyone doing that. Unless is a brick o and mortar business. I don’t put my address or phone number due to privacy also the email get too many spam so removed that, spamming ceased.
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JKulk1 Premium
@BrendaMZ
It really depends on your business. I wouldn't do it for MMO sites, but I would place it in a footer under contact us if I was selling products. There's nothing more infuriating then not being able to contact someone that you've purchased a product from if you need to discuss an issue with them.
At one time (many years ago) I had a mail order website that listed some 600 different varieties of Daylilies that I had for sale. In this case you definitely need to show your phone number and address.
In all other circumstances it's totally up to you. I'm not saying that you have to do it, merely what Google etc., expect.
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