An important part of any SEO strategy is the internal links. These links, which are small but powerful, simple and complex, help users navigate through your website’s content. They also give search engine crawlers insight into how your website works.

You will find internal links on nearly every page of the internet. They are probably something you already use, even though they may not be obvious to you.

You need to know how internal links work and where they should be placed. This tutorial will cover best practices for internal linking.

What is Internal Linking?

Internal links are links that link from one page to the next within a domain. These links are not the same as external links which point to pages on another website. Each website that has more than one page must be linked through internal linking.

Consider your homepage as the home page of your website. You likely have top navigation that links to other pages. This could be your About and Shop pages, or Contact pages.

Because it establishes site architecture and increases link equity, the internal linking structure is crucial for SEO.

Multiple web pages linked to one domain can increase your chances of being ranked. This is because search engine crawlers can index more content.

Search engines expect internal linking to be a straightforward tactic for site design and architecture. Every website has a design and architecture that maintains a logical structure.

However, as long as your internal linking structure is strong, your website can be crawled and indexed by search engines.

Internal linking is an important aspect of your user experience. It allows users to find related information and/or what they are searching for. This improves dwell time.