One of Google's rights that every marketer dislikes is their right to apply manual actions against a website. These manual actions are called Google Penalty. Several websites have been punished and suffered a reduction in ranking due to this punishment. But many times, this reduction in order is owning to an update in the algorithm.

Google is always known to release updates for its algorithms. These algorithms are based on set rules and calculations to determine individual websites' performance and rank them. As a result, websites that fall short of these updates usually experience a reduction in ranking on search engines.

The annoying part of the system is that the effect of failing an algorithm and been penalized for sharp practice is very similar. Thus, there is always a reduction in ranking for both failures in the algorithm. Furthermore, it usually results in a loss of traffic.

Before we begin to see how to stay above the search engine's wipe, let us see how HubSpot (an industry expert) explains the Google Penalties.

What is Google Penalty?

They explain that penalty is a manual punishment slated against a website whose content and marketing goes against best practices as laid down by Google. It is usually a result of a recent update or a manual review of websites pointing to black hat tactics by website owners.

Let us get one fact established - Google does not discriminate. Google's sanction is irrespective of the size or volume of your website. The moment you do not play according to the rules of engagement, they will replace the carrot with the stick.

Below are some measures you must put at heart to stay above Google's Penalties



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Israel17 Premium
Yes, Google hates any form of black hat strategy such as buying links with the sole intention to build backlinks, or spinning articles. Thanks for the awesome resource, Ayodeji! Keep it coming!

Israel Olatunji
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Parameter Premium
Yes Israel,

Buying links is one of those practise Google frowns at. With quality content, we can always get others to reference our content.

Ayodeji
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Claudiojuan Premium
Many thanks Owoeye excellent tutorial!
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Parameter Premium
,

You are welcome Claudio,

I am glad you found this interesting

Ayodeji
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AndyN1 Premium
Excellent advice Ayodeji! As always!
Best regards
Andy
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Parameter Premium
Thank you Andy,

Continue to stay safe

Ayodeji
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CPapin Premium
Thanks for sharing. Fortunately, I do not have practices to be penalized by google, but it is good to know in which cases you can be penalized. Stay safe and healthy. Carmen.
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Parameter Premium
That is great Carmen,

If you follow the rules of the game as preached here, you can be sure to create great content and ride above Google's penalties

Ayodeji
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Feochadan Premium
Good reminders! Thank you!
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Parameter Premium
,

You are welcome Darlene.

I am glad you found it resourceful

Ayodeji
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