6. Distribute Your Anchor Text Properly

    Anchor text is the text that you can click to direct you to the right piece of information on another website. Again, Google expects that these links be placed naturally and not placed for SEO purposes.

    As such, you must ensure that they are placed on order of relevance. Avoid overusing or spreading anchor text across your content without paying proper attention.

    7. Include Outbound Links In your Content

      As a content creator, referencing relevant materials is essential. It gives your content credibility. Some marketers avoid outbound links because they do not want visitors to leave their websites. But the reverse is the case. Outbound links will give your work the credibility it deserves.

      It establishes your authority, and users will not see you as spammy or copying other people's work.

      Conclusively, Google does not hide its penalties. Remember that corrections can be a result of a recent update in the algorithm or manually due to a violation of Google's rules and regulations.

      For algorithm changes, you or your webmaster needs to audit your website regularly. But for manual actions, You can always check on the Google search console and your messages.



      Join the Discussion
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      Recent messages
      Israel17 Premium
      Yes, Google hates any form of black hat strategy such as buying links with the sole intention to build backlinks, or spinning articles. Thanks for the awesome resource, Ayodeji! Keep it coming!

      Israel Olatunji
      Reply
      Parameter Premium
      Yes Israel,

      Buying links is one of those practise Google frowns at. With quality content, we can always get others to reference our content.

      Ayodeji
      Reply
      Claudiojuan Premium
      Many thanks Owoeye excellent tutorial!
      Reply
      Parameter Premium
      ,

      You are welcome Claudio,

      I am glad you found this interesting

      Ayodeji
      Reply
      AndyN1 Premium
      Excellent advice Ayodeji! As always!
      Best regards
      Andy
      Reply
      Parameter Premium
      Thank you Andy,

      Continue to stay safe

      Ayodeji
      Reply
      CPapin Premium
      Thanks for sharing. Fortunately, I do not have practices to be penalized by google, but it is good to know in which cases you can be penalized. Stay safe and healthy. Carmen.
      Reply
      Parameter Premium
      That is great Carmen,

      If you follow the rules of the game as preached here, you can be sure to create great content and ride above Google's penalties

      Ayodeji
      Reply
      Feochadan Premium
      Good reminders! Thank you!
      Reply
      Parameter Premium
      ,

      You are welcome Darlene.

      I am glad you found it resourceful

      Ayodeji
      Reply
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