How to Avoid Google Penalties
6. Distribute Your Anchor Text Properly
Anchor text is the text that you can click to direct you to the right piece of information on another website. Again, Google expects that these links be placed naturally and not placed for SEO purposes.
As such, you must ensure that they are placed on order of relevance. Avoid overusing or spreading anchor text across your content without paying proper attention.
7. Include Outbound Links In your Content
As a content creator, referencing relevant materials is essential. It gives your content credibility. Some marketers avoid outbound links because they do not want visitors to leave their websites. But the reverse is the case. Outbound links will give your work the credibility it deserves.
It establishes your authority, and users will not see you as spammy or copying other people's work.
Conclusively, Google does not hide its penalties. Remember that corrections can be a result of a recent update in the algorithm or manually due to a violation of Google's rules and regulations.
For algorithm changes, you or your webmaster needs to audit your website regularly. But for manual actions, You can always check on the Google search console and your messages.