1. Avoid Copying Content

    It is one of the most accessible temptations to fall into – Copying other people's content. It is called duplicate content. While some marketers will want to copy other people's content on their blog, others will duplicate their content in multiple places. For example, in the name of guest posting, they will copy and paste their blog content on other people's blogs. They are both sharp practices that can bring about Google's penalties.

    2. Shallow Content

      The days when you write anything to occupy space are over. With BERT, Google can understand your article, both in content and context. They have been able to rank content and featured snippets in relevance to searchers' inquiries.

      As such, you cannot afford to create shallow content. It will lead to your content not been discovered or been penalized. Instead, you must maintain content that is well structured and detailed enough to match up with industry standards.



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      Recent messages
      Israel17 Premium
      Yes, Google hates any form of black hat strategy such as buying links with the sole intention to build backlinks, or spinning articles. Thanks for the awesome resource, Ayodeji! Keep it coming!

      Israel Olatunji
      Reply
      Parameter Premium
      Yes Israel,

      Buying links is one of those practise Google frowns at. With quality content, we can always get others to reference our content.

      Ayodeji
      Reply
      Claudiojuan Premium
      Many thanks Owoeye excellent tutorial!
      Reply
      Parameter Premium
      ,

      You are welcome Claudio,

      I am glad you found this interesting

      Ayodeji
      Reply
      AndyN1 Premium
      Excellent advice Ayodeji! As always!
      Best regards
      Andy
      Reply
      Parameter Premium
      Thank you Andy,

      Continue to stay safe

      Ayodeji
      Reply
      CPapin Premium
      Thanks for sharing. Fortunately, I do not have practices to be penalized by google, but it is good to know in which cases you can be penalized. Stay safe and healthy. Carmen.
      Reply
      Parameter Premium
      That is great Carmen,

      If you follow the rules of the game as preached here, you can be sure to create great content and ride above Google's penalties

      Ayodeji
      Reply
      Feochadan Premium
      Good reminders! Thank you!
      Reply
      Parameter Premium
      ,

      You are welcome Darlene.

      I am glad you found it resourceful

      Ayodeji
      Reply
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