I've been trying to replicate a result of an article for a while now. I noticed that a lot of readers were reading and coming back to an early article I wrote in my first phase of training.
I immediately noticed it was due to the questions I answered based on what Google spat out. There's another way for your site to rank top in Google and attract the curious readers as well as the readers doing their product research; the people that are closer to the purchasing phase.