You know about keywords, keywords are the thing you type into a search engine to find something. Kyle and Carson talk about focusing your keywords and your niche. Here is why.
Lets take my niche for example. Wealth.
You can type in wealth into the search engine and what do you get? Lots of pages that even have the word wealth included in it, but don't have anything to do with obtaining wealth. That is because when Google looks for things to bring up, they look for the word wealth, and if they have it on their page then it will come up.
When I first set up Google Alerts I put in an alert for "rich." Now as you know my niche being helping people with a financial education I wanted money type things. Well a lot of things I got alerts from where if they had a name "Rich" or maybe they were saying something like "The country is rich in fruit this year!"
It is the same with keywords. That is why Kyle and Carson tell you to focus. It is when you focus you get more specific people and better results for your business. So again, using my niche of "wealth" I am really wanting to help people with money. So I might do something like, "Better ways to spend your money." Or my most read article at Street Articles, "Spending money will make you rich."
That is really targeting what you are looking for, and why your competition goes down. Because then instead of "wealth" showing up everywhere, you are getting results for "spending money" "make you rich" "money will make you rich." And that is where the ""s come in as explained in the traffic tutorial. If you want the results to show your keywords together and not separate.
LIAM