You know about keywords, keywords are the thing you type into a search engine to find something. Kyle and Carson talk about focusing your keywords and your niche. Here is why.

Lets take my niche for example. Wealth.

You can type in wealth into the search engine and what do you get? Lots of pages that even have the word wealth included in it, but don't have anything to do with obtaining wealth. That is because when Google looks for things to bring up, they look for the word wealth, and if they have it on their page then it will come up.

When I first set up Google Alerts I put in an alert for "rich." Now as you know my niche being helping people with a financial education I wanted money type things. Well a lot of things I got alerts from where if they had a name "Rich" or maybe they were saying something like "The country is rich in fruit this year!"

It is the same with keywords. That is why Kyle and Carson tell you to focus. It is when you focus you get more specific people and better results for your business. So again, using my niche of "wealth" I am really wanting to help people with money. So I might do something like, "Better ways to spend your money." Or my most read article at Street Articles, "Spending money will make you rich."

That is really targeting what you are looking for, and why your competition goes down. Because then instead of "wealth" showing up everywhere, you are getting results for "spending money" "make you rich" "money will make you rich." And that is where the ""s come in as explained in the traffic tutorial. If you want the results to show your keywords together and not separate.



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baruarajat Premium
Skyhorse, "Superb tutorial "-- True you got to start somewhere; once you start perfection will come with time. I have a great concern - why my thoughts never flow below my throat? It never travels down to my hands. I can speak well because my mind coordinates well with my mouth but the moment my thoughts have to travel to my hands it vanishes somewhere. Your writing has certainly given me a new food for thought. Thanks and keep writing and make me write.
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skyhorse Premium
Ever heard of Dragon?
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Liam55 Premium
Skyhorse, Just an "Awesome" tutorial. I took your words, "This is going to be the best I can put out,...'For right now' " and put them on a sticky note on my computer, because I'm working on my first Street Article. I have all ready done my "About me" and two blogs for my website...-3%, so I have 97% more to go and yahoo...I'm perfect. That will be the day. Again; Thank you, great material for a beginner like me. Best of Luck to you.
LIAM
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skyhorse Premium
That's awesome, thank you for using my words as inspiration! You'll do fine with your Street Article, it is just like writing something for your website.

There are 2 ways you can look at this as well. Always be striving for better. Following what the great people in your industry do and learning from them and how they work. Which is what I do, but if you do that, you need to remember all the progress you have been making as well.

Because you can get into a trap and always see all the stuff you have to do. I know I have because I look at people who have been training horses for 18+ years and go, "Gee, they know a lot more then me and are so much better." Yeah they're better, they've been doing it for 5 times longer then I have. And so I look back over what I have accomplished and where I have come from as well.

Always be looking forward, but don't forget to look back, and enjoy where you are in this moment!
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piyush Premium Plus
I sometimes not able to relax myself while writing an article. I get an instant headache because I run out of ideas. What should I do? I have to write with my free mind, but somehow I couldn't. I really like your tutorial. I have learned great things.
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skyhorse Premium
Glad you found value in it.

If you run out of ideas it could be one of two things.

1) You choose something else for you topic/niche that you are more passionate about and have a lot more ideas on.

2) Sometimes, even though I can talk about my niche all day long, when I sit down to write my mind goes blank. So I would suggest carrying just a small pad of paper and a pen with you wherever you go and then just let inspiration come to you. This is a great exercise.

Also you need to find out what other people are wanting to know about your topic/niche, what questions are they asking? What is the stuff you would talk about to someone who didn't know anything about your niche, and what is the stuff you would talk about to someone who knew just as much as you?

Here is something as well, think about if you had an interview with someone who knew way more then you did, they have been in this topic for 10 years more, 20 years even. What would be some questions you would ask them? And then you can pretend, (like I said before) that you are someone who knows nothing about it, and they are interviewing you about the information you know. What would be some questions they would ask.

Sometimes we are so close to our topic that we forget how vast and big it is and how much stuff we can write about because we know it so well. Also you can do the Google instant as well. Type in something someone would look up but don't finish it, let Google tell you what people are looking for so that gives you ideas.

Another thing is keyword research, if you type in a keyword you are looking up, others will come up and give you ideas as well.
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piyush Premium Plus
Thank you so much skyhorse. I really appreciate it. I will look at this reply till the time I get a habit of taking actions.
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cjmn1957 Premium
good tutorial. You continue to improve your skills everyday as you work through the training. Always look at doing better and you'll succeed.
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skyhorse Premium
Yeah, I've got better each and every time. My trainings are getting better to. I know how I want to improve the next one, although I don't know what it is going to be about!?
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Josh Perks Premium
This is a great tutorial, really enjoyed it and it's spot on. Don't try to be the best, just try and be better than before. You may have heard of the Japanese word "kaizen" used a bit. https://en.wikipedia.org/wiki/Kaizen Its used to mean continual change for the better. That is all you need to do, get better every day. Look forward to your next tute.
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skyhorse Premium
Thank you, and love the Japanese!
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