6. Engaging content serves as Link Bait.

Do not get confused or miss this with the black hat techniques of soliciting for Backlinks. Here you are employing the power of your content to bait users to link to them. It is simple, offers engaging content, and users will link to them.

Like generating engagement, social sharing, brand awareness, and loyalty, engaging content will help generate backlinks from small and big blogs.

7. Improves your SEO metrics

Finally, engaging content directly impacts your SEO metrics. Engaging content will answer the question of quality content and also answers searchers' intent. They help improve SEO metrics like time on page, bounce rate, and pages per visit.

Concerning time-on-page, a worthless 500 words article will take a reader less than 3 seconds to scan through. But if you spend quality time creating engaging content, people will spend more time on your website, sending better signals to search engines and even users.

Also, your bounce rate will reduce. People will not leave your pages to other related pages. Rather they will move from one page to another within your website. Which directly affects your pages-per-visit.

In conclusion, the aim of every website owner is traffic. They do not aim at a one-off visit but repeated visits and links from other websites. You can achieve this by creating engaging content.

As such, if building a brand that generates constant traffic is your focus, you must start creating engaging content now. You can easily achieve this by following the training at Wealthy Affiliate.