1. It helps You gain High Social Share

Although experts claim social shares do not impact SEO directly, but that does not mean it will not affect your overall result. They are indications that people love your content, and they are willing to share it with their loved ones(trust).

It increases the visibility of your content and helps you build authority. Overall, it increases your blog traffic and will increase the chances of getting backlinks to your blog.

Social Media audience likes engaging content; they are platforms that makes sharing content easy. They are the easiest platforms and ways to exchange content of value.

2. It helps create Brand Awareness.

Social sharing is a good way to create brand awareness, but consistently creating engaging content will help you gain high brand awareness. Folks within your niche will perceive the originality of your content.

Brand awareness is your way of putting your name on your product, associating with what you sell. It is your way of differentiating yourself from your competitors.

Interactive and engaging content will get your brand name out, build your brand reputation, and increase your content's engagement from your audience. If you look at this concerning SEO, it will increase the number of searches your content gets via a search engine, directly impacting your search engine ranking.

Without missing words, the more familiar users get with your brand, the more clicks you will get on search engines. I know a lot of us to do this – we click on search results lower on search engine result pages (SERP) because we trust the brand.