Content is still the reigning king when it comes to search engine optimization (SEO). A lot of websites were able to get to the first page of the search engine because of the high-quality backlinks they had.

However, when we talk about retaining users and the website traffic, this will require well-optimized content. Below are some steps you can use to optimize your site:

1. Dedicate Some Time to Creating Really Great Content

There is a saying; "Write for your users first before writing for the search engines". You should first write content that is meaningful and useful for humans and the search engine will notice the effort you put into the content.

When your readers are pleased with your content, they will share it with other platforms and that builds backlinks for you. The traffic will also increase and the search engine will improve your website in search results. Good content shouldn’t contain a lot of keywords; this is penalized by the post Penguin update world.

• Come up with content that people will like to share on platforms like Twitter, Facebook, Pinterest, and other social media. The search engine will interpret signals from social media as a sign of a good domain. You can increase the spread of your content by creating an account on these social media and getting a lot of followers
• Submit your content to social bookmarking sites that can fetch you more potential readers such as Reddit, Delicious, etc.
• Go back to some of your previous posts and rewrite them with your focus on the SEO part. You can change some things about the content, like the keyword density, the title, and some other parts.