3. Group these themes into categories

Contents about your Brand Territories :

Contents about themes, contexts and situations that reinforce the perception and positioning that you want your brand to have.

Contents about your Value Proposition :

They are not content about the characteristics of your products or services, but about the functional and emotional value that you offer. That is, they communicate the benefits and solutions you provide.

Contents about your Brand: Contents that communicate and reinforce your tagline , that is, your mission and brand promise

These 4 types are content that you can plan. However, you should also consider another category of content that you must manage on a daily basis because it is no longer enough to simply plan good content: now as a brand we also have to be trend-hunters and be able to react in real time according to today:

4 Take care of PROPORTION

Brand and product / service contents are contents that you are interested in spreading because they are about your brand and company, but beware, those that interest your audience initially are the contents about brand territories and experiences Of customers. Therefore: take care of the proportion . Do not make the mistake of many brands that saturate with corporate content talking about themselves only, which justifies that they have so little engagement with the public.

What do you have to do?

1. Reduce the number of content that talks about your brand in a superfluous or self-promotional way without really providing any information of value or interest to your audience.

2. Publish more about what your audience is interested in and this will create a community of followers . In other words: create a content strategy designed for the profile of your target audience instead of creating it with your brand in mind. In this way, what you want as a brand will come as a consequence of doing a good job with content focused on your users. If you manage to engage with them, they will also listen to you when you talk about your products, services and your brand on time.

5. It fulfills at least two FUNCTIONS

It is always said that the content must have quality , be useful and relevant.

Try to get them to meet at least 2 of these four functions:

a) that they inform

b) that they entertain

c) that they teach how to do something

d) that inspire

If your content is interesting, you will also be able to generate backlinks (external links to your blog or web), which will add points to optimize your SEO positioning in Google.