3 - Getting to Know Your Audience
I have this friend called John who I've known for a lifetime. I've found out that I can sell anything to John and he'll gladly buy it.
Guess why?
It's because I know all there is to know about John; his likes, dislikes, interests, gender, food taste, everything. It's not possible to know your audiences the same way but you've got to make moves to get to know them better.
Some basic details you need to find out about your audience are age, gender, motivations, interests, age, dislikes, etc.
If you have this much detail about them, you will be able to create content that will appeal to them. And you will never have problems getting them to take actions that you want them to take.
4 - Love Your Job, Love Your Audience
This brings us to the reason; the real why for dabbling into content marketing. Are you in the business just to earn money, to get by, or because you love offering solutions?
You do not have to answer that question right away; you may not even need to answer it at all. However, your real reasons will be discovered when people get to read the content you create.
It might not be obvious to you but your audience is able to read right through your content and see your true motivations.
They can tell if you're in it for the money or if you just want to make a fast buck because writing is the most convenient job available.
That's why you'll need to sort this part of your writing with yourself. After you have addressed your true motivations, you can then focus on creating the right content for your audience.
If your audience perceives that you're in the business to help them solve their problems, they will take the actions you suggest.
I feel so exhausted sometime to think all things to work at once. I never been doing an e -mail lists. But since sound like this is the trend of todays internet businesses. I just trying to refresh by pattern the differences of digital businesses than physical businesses in yesterday business of mine.
Hard to think that in digital businesses we also need to build up a rapport, a relationship to our target/potential customers to buy the products we are offering to them.
We create and write more healthy/ organic contents the way that sound we are not desperate to sell the products to them. Instead ,we are trying to show to these potential customers stuffs, that might help them first in their needs.
Regards,
Nila
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Lily 😁🎶
