I've got good news for you as this tutorial identifies 5 culprits and also provides solutions to improve your website copy.
1 - Clearly Articulate the Problem You're Trying to Solve
The main reason people use search engines is to find solutions to perceived problems. Even those who are searching for entertainment sites are on the lookout for content to solve their boredom.
When it comes to content marketing, the winner is the brand with the best skill at identifying peoples' problems. Your content is meant to do just that – identify their main problems before offering solutions.
So how does one begin to identify the problems plaguing the target audience?
Listen! Listen!! Listen!!!
Listen to social media platforms to discover what it is that your target audience is discussing. Listen to Question and Answer websites like Quora, to find out what questions people are asking the "experts".
Listen to the content that is being provided by your competitors to the same audience. You could also set up systems like live chat and surveys to speak directly to your audience and find out what problems they're having. This will make the problems they have very clear to you.
It's only after you have been able to assemble the right problem definitions that you attempt to offer solutions through your posts.
2 - Offer Creative Solutions
The world is filled with "experts" who have the ability to identify all the problems that nations are going through. However, there is a huge shortfall in the number of those who can offer actionable solutions.
If you are able to identify the problems of your target audience, it is all well and good. I'm thinking you take the next honorable step by providing a workable solution to the problem.
Your work is to search out existing solutions to the particular problems you identified. You may not need to reinvent the wheel if there's already a workable solution. However, if you are not able to identify any solutions to help solve their problems, then you will have to build one.
Wait a minute!
It's important that you totally understand the people you intend to create a solution for. For that reason, let's cover the next tip that talks about knowing and understanding your target audience.
I feel so exhausted sometime to think all things to work at once. I never been doing an e -mail lists. But since sound like this is the trend of todays internet businesses. I just trying to refresh by pattern the differences of digital businesses than physical businesses in yesterday business of mine.
Hard to think that in digital businesses we also need to build up a rapport, a relationship to our target/potential customers to buy the products we are offering to them.
We create and write more healthy/ organic contents the way that sound we are not desperate to sell the products to them. Instead ,we are trying to show to these potential customers stuffs, that might help them first in their needs.
Regards,
Nila
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Lily 😁🎶
