Guide to Improving Conversion of Your Website Copy
There's a reason they are popularly referred to as content assets. Let's face it; you invest so much into creating high valued content for your readers. There's the part where you have to research topic ideas, keywords, target audience, and content materials.
You move unto content writing, editing, optimization, and even revisions. And when it's all done, you publish the content on your blog while promoting through social channels. If, after investing time and efforts into content creation you record poor conversion, how does it feel?
For the record, the conversion could be signing up on an email list, downloading an app, leaving a comment, or buying a product. It’s an action you expect your readers to take after they must have consumed your content.
It definitely feels disappointing whenever there's a low conversion on any of your content. If you followed the right steps for creating content, it means there could only be one problem – your web copy.