Now, let’s talk strategy!
1. Does this really apply to you?
You might think it doesn’t if you only have a few hundred followers, for example. But, let me assure you, everyone who has a G+ account needs to have a plan. Since I have put this into place, operating my Google Plus pages has never been easier!
2. What is our “operational” goal?
It is true that our ultimate goal is to (1) increase traffic to our websites by boosting our search engine rankings, and (2) increase traffic to our websites directly from social media platform visitors; however our “operational” goal is to get the most out of G+ for the time and effort we spend.
Ideally, if we can only have 5,000 people on our account, then we would want those 5,000 to follow us back, right?
We would want all 5,000 to +1 our posts, right?
We would want all 5,000 to leave us comments and re-share our posts, right?
Ideally, we would!
Realistically, of course, this isn’t going to happen…but,what if we could move significantly in that direction? I believe we can…and, with no more effort than before…in fact, with less effort than it took me to hit those account limits in the first place!