Many people who type into the search bar are often asking a question.

e.g. what is the best web hosting service?

When Google is looking to match the best page for the search, it is also going to try and find where this question has been asked on a site.

if one of your headings (H1 /H2/H3) has used this question as a heading, then this enables a clearer match. So ‘Web Hosting Services available in the US’ might be your keyword phrase, but your sub heading question ‘What is the best Web Hosting Service?’ which matches this search exactly and could be what gets the page ranked.

Obviously a blog that is entitled ‘what is the best web hosting service?’ should get ranked higher, but this isn’t always the case, especially if the post is shorter than yours or on a newer site.

Other information that Google will be looking for in this question are the mention of names of web hosting services such as Blue Host, Siterubix etc. This tells the search engines that you are definitely talking about web hosting for computers (and not some form of natural history explanation about spiders and building webs)

Google needs to be sure what kind of web you are talking about, and will look for other clues from within your content.



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kiliwia62 Premium
Very useful Marie, thank you.
Reading your training actually made it clear to me that Google now will take the whole content (post, article) into consideration, and this in my opinion is good.
I have to admit, just focusing on keywords etc. was somehow a bit boring to me. I guess Google must have seen it the same way. LOL
Sylvia
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MHainsworth Premium
I know what you mean!! If you think of keywords as a way to help Google file your post correctly it makes more sense. Obviously Google will eventually double check and will look for other signs as well.

Keywords are also useful for ourselves to help design content and see what topics are popular within our niche so it's good to embrace them, but I think sometimes people get a little too hung up on placing and ranking.
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kiliwia62 Premium
Exactly, and this always made me feel uneasy. I am not that of computer savvy and also not interested in all the SEO etc. stull. I know it is somehow important too and eventually in the future I am getting better with it.
However, my focus is totally on content regarding my niche and this is where I am good at.
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viosecrets Premium
Thank you Marie, for very helpful information on Keywords which has been a challenge for me!
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verna8767 Premium
Thanks Marie. You have clarified things for me, Keywords are a struggle for me so I look for all information I can gather for better understanding,
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MHainsworth Premium
No problem if there is anything else just ask, even in the comments section here. It doesn't help when search engines keep changing the rules either!!
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verna8767 Premium
You just said a mouth full!! It's really hard to keep up with what's new because it changes so much and so fast. You can't learn one thing before google is changing it again!
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Sheila50 Premium
Great job Marie,
You training was straight to the point and very clear. I appreciate this training and it has given me more insight to Metadata descriptions too.
Thank again,
Sheila
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MHainsworth Premium
Hi Shelia thanks for commenting, great to hear it helped and good luck using the info.
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terrberr Premium
Hi Marie;
Very good job of guiding us through Google's newer ways here - thank you.
I so appreciate being in the know about what search engines like the big G are thinking!
I also like your approach and advice to work together with the search engines, and make the readers' experience a pleasant one:)
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MHainsworth Premium
Hi Terry thanks for commenting, I appreciate the feedback and glad you found it useful. Marie
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