Many people who type into the search bar are often asking a question.
e.g. what is the best web hosting service?
When Google is looking to match the best page for the search, it is also going to try and find where this question has been asked on a site.
if one of your headings (H1 /H2/H3) has used this question as a heading, then this enables a clearer match. So ‘Web Hosting Services available in the US’ might be your keyword phrase, but your sub heading question ‘What is the best Web Hosting Service?’ which matches this search exactly and could be what gets the page ranked.
Obviously a blog that is entitled ‘what is the best web hosting service?’ should get ranked higher, but this isn’t always the case, especially if the post is shorter than yours or on a newer site.
Other information that Google will be looking for in this question are the mention of names of web hosting services such as Blue Host, Siterubix etc. This tells the search engines that you are definitely talking about web hosting for computers (and not some form of natural history explanation about spiders and building webs)
Google needs to be sure what kind of web you are talking about, and will look for other clues from within your content.
Reading your training actually made it clear to me that Google now will take the whole content (post, article) into consideration, and this in my opinion is good.
I have to admit, just focusing on keywords etc. was somehow a bit boring to me. I guess Google must have seen it the same way. LOL
Sylvia
Very good job of guiding us through Google's newer ways here - thank you.
I so appreciate being in the know about what search engines like the big G are thinking!
I also like your approach and advice to work together with the search engines, and make the readers' experience a pleasant one:)