The system of placing the keywords still applies, but again it is to guide the search engine to understand what exactly your post is about.
- In the title
- In a heading, plus related keywords in other headings
- In your opening paragraph
- In the conclusion
Remember as well that
- Long tail keywords can give a more accurate description than shorter ones
- Meta data descriptions don't affect ranking but they do affect whether a reader will click through to your content. Make sure it states what your article is about rather than the default, which is often the opening sentence of the blog post.
In the example below, the meta description clearly shows the searcher what to expect if they click onto the blog.
Finally the aim of this training is to try and use keywords to support search engine searches, it isn’t about tricks and cheats to the system. Positive reader experience is the aim for google and so your aim needs to reflect this if you want to rank consistently well.
I hope you found the information here useful for your own writing, please feel free to ask any questions below in the comments, and good luck.
Marie
Join the Discussion
Write something…
kiliwia62
Premium
Very useful Marie, thank you.
Reading your training actually made it clear to me that Google now will take the whole content (post, article) into consideration, and this in my opinion is good.
I have to admit, just focusing on keywords etc. was somehow a bit boring to me. I guess Google must have seen it the same way. LOL
Sylvia
Reading your training actually made it clear to me that Google now will take the whole content (post, article) into consideration, and this in my opinion is good.
I have to admit, just focusing on keywords etc. was somehow a bit boring to me. I guess Google must have seen it the same way. LOL
Sylvia
viosecrets
Premium
Thank you Marie, for very helpful information on Keywords which has been a challenge for me!
terrberr
Premium
Hi Marie;
Very good job of guiding us through Google's newer ways here - thank you.
I so appreciate being in the know about what search engines like the big G are thinking!
I also like your approach and advice to work together with the search engines, and make the readers' experience a pleasant one:)
Very good job of guiding us through Google's newer ways here - thank you.
I so appreciate being in the know about what search engines like the big G are thinking!
I also like your approach and advice to work together with the search engines, and make the readers' experience a pleasant one:)