The comments section provide a unique opportunity for people to ask you, the very questions that they might have typed into a search query.
For example if the search query in Google is ‘ Is Wealthy Affiliate a legit organisation?’
You might have this statement mentioned in one of your comments even if you haven’t specifically focused on WA as a keyword in this particular post. By answering the question in the comments section- or repeating a comment and phrasing it as a question
e.g. comment -It seems like WA is a legit organisation
Answer - Yes, if I were asked is WA a legit organisation I would definitely answer yes
This enables the search engines to match the search more accurately and realise that this question has actually been asked and answered on this page. The keyword Wealthy Affiliate could appear on dozens of pages, so now Google needs to match the context and details of the search question more closely.
Reading your training actually made it clear to me that Google now will take the whole content (post, article) into consideration, and this in my opinion is good.
I have to admit, just focusing on keywords etc. was somehow a bit boring to me. I guess Google must have seen it the same way. LOL
Sylvia
Very good job of guiding us through Google's newer ways here - thank you.
I so appreciate being in the know about what search engines like the big G are thinking!
I also like your approach and advice to work together with the search engines, and make the readers' experience a pleasant one:)