This training has been designed to help ensure that your keyword use is making maximum use of the newer Google updates.

The Google Hummingbird update changed the ranking system and prioritised context based content. In other words it isn’t just the keyword Google is watching, but how and when you are using it.

So what does this mean for your current strategy for keyword use?

If you are writing for real people rather than search engines, this shouldn’t mean too much of a shift, but there are still ways in which you can help Google rather than cheat the search engines in order to help your rankings.

There are four areas that I have looked at in this training, which are;

  • Use of questions in text
  • Using comments and interaction more
  • Keyword stuffing is boring for readers
  • Work with the search engine

Any other suggestions please feel free to add in the comments below and enjoy the training ………….



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kiliwia62 Premium
Very useful Marie, thank you.
Reading your training actually made it clear to me that Google now will take the whole content (post, article) into consideration, and this in my opinion is good.
I have to admit, just focusing on keywords etc. was somehow a bit boring to me. I guess Google must have seen it the same way. LOL
Sylvia
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MHainsworth Premium
I know what you mean!! If you think of keywords as a way to help Google file your post correctly it makes more sense. Obviously Google will eventually double check and will look for other signs as well.

Keywords are also useful for ourselves to help design content and see what topics are popular within our niche so it's good to embrace them, but I think sometimes people get a little too hung up on placing and ranking.
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kiliwia62 Premium
Exactly, and this always made me feel uneasy. I am not that of computer savvy and also not interested in all the SEO etc. stull. I know it is somehow important too and eventually in the future I am getting better with it.
However, my focus is totally on content regarding my niche and this is where I am good at.
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viosecrets Premium
Thank you Marie, for very helpful information on Keywords which has been a challenge for me!
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verna8767 Premium
Thanks Marie. You have clarified things for me, Keywords are a struggle for me so I look for all information I can gather for better understanding,
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MHainsworth Premium
No problem if there is anything else just ask, even in the comments section here. It doesn't help when search engines keep changing the rules either!!
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verna8767 Premium
You just said a mouth full!! It's really hard to keep up with what's new because it changes so much and so fast. You can't learn one thing before google is changing it again!
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Sheila50 Premium
Great job Marie,
You training was straight to the point and very clear. I appreciate this training and it has given me more insight to Metadata descriptions too.
Thank again,
Sheila
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MHainsworth Premium
Hi Shelia thanks for commenting, great to hear it helped and good luck using the info.
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terrberr Premium
Hi Marie;
Very good job of guiding us through Google's newer ways here - thank you.
I so appreciate being in the know about what search engines like the big G are thinking!
I also like your approach and advice to work together with the search engines, and make the readers' experience a pleasant one:)
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MHainsworth Premium
Hi Terry thanks for commenting, I appreciate the feedback and glad you found it useful. Marie
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