When you click on 'Geo', this is what you get:

STEP 3

Click on 'Location'

You get the following image when clicking on 'Location'

We can see from the list above that Canada is the most popular area. You don't end there. Analyse the behaviour of each country and target for campaigns.

You evaluate information such as bounce rates, session duration, new users, returning users, and all other relevant information present on the table, and tailor your campaigns based on that analysis.