4 Steps to go!
1 - Choose your business, if you havent created a google business page, DO IT! It has many benefits SEO WISE.
To do a google business account, you can CLAIM your business at google maps, or write in google, create google business and start from scratch.
1b - Choose your AUDIENCE
It is time to play with LOCATION and INTERESTS
Select a CATEGORY, and go adding TAGS, do you see the LIMITED on the right? IT MEANS YOU ARE DOING IT WRONG!!!:
Aim for 100.000
Now go for your AD!