To write an excellent case study, you need to ask the right questions.

Always ask open questions to keep the conversation flowing, but direct your host to the topics you want to discuss.

The questions you ask should help tell an understandable story using emotional and credible results.

Create a frame to introduce your guest, his website and the product / services or company he provides with his website. Emphasize the results obtained in quotation marks and how quickly.

Ask if can remember his beginning and divide the interview in two parts:

The First is dedicated to the period before Joining WA where you can ask for example:

• Can you describe your web experience before joining the Wealthy Affiliate?
• Summarize three points of frustration you faced.
• What was the big ah-ha moment when you decided you needed to try something new?
• What were the top reasons push you to choose to join WA?

Even the second part must be dedicated to the current time and his success and make this type of questions:

• How easy or hard was it to get started with WA?
• How has it helped you to overcome the challenges you had before?
• How is it different than other alternatives you've tried?
• What is your favorite feature? Why?
• Tell me about the most positive experience you've had on Wealthy Affiliate. (Probe for specifications.)
• Can you share with us the results you achieved with WA?
• How has WA helped you achieve your business or personal goals?
• What specific metrics can you share about the impact it has had?
• Why you would recommend WA?
• What is the single biggest reason you would recommend it?

When you conduct the Interview It’s important in such a way that makes your guest feel comfortable and confident to share their story as well as encouraging them to share the details that will make your case study a convincing the audience looking at WA as an opportunity