Be chatty, relaxed
Always write just like you talk, but tone down the slang, etc. You want to write as professional and polished as you are. In other words, be yourself. Please don’t try to sound technical unless it is a technical subject. If you bore your audience, they will be fast to click away from your site.
Your readers need to be able to relate, they want to be engaged in the conversation. It is a fact if you can make them feel a part of your content, in your story, you will gain a true fan.
As I mentioned don’t worry about your writing skills, just be engaging!
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