The secret AIDA formula
Many expert writers use a format known as the AIDA formula that helps them with their marketing and sales content. You can also use this same formula to help you with your posts on your blog. Okay, just what is AIDA?
- "A" is for Attention: You must write for the reader and GRAB their attention with an awesome headline that spikes their curiosity. Wow them, bring them in.
- "I" is for Interest: I know everyone can tell a short story, it does not have to have all the bells and whistles, just create a way to keep the reader hooked on your story.
- "D" stands for Desire: You must stimulate desire, allure by dropping tid bits of what is coming later in the story. Your readers are will become curious.
- "A" brings us to Action: Tell your readers what you want them to do. Bring to action, the reason you are writing the blog post.
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