Why Long-Tail Keywords?

Why Long-Tail Keywords?

You may wonder why it is necessary to target long tail keywords as against wider, all-encompassing search phrases. The point is, those wide search phrases aren’t highly-competitive alone, but they don’t specifically target one search query. Plus, you may be amazed to know how little those types of phrases are accounted for in regard to the entire web searches.

Estimation shows that those broad search phrases only account for roughly 30 percent of the overall web searches. On the other hand, long tail keywords are estimated to account for the remaining 70 percent of search queries. To go in the right perspective, have a look at the table comparing and contrasting your average and long tail keywords as shown below:

As earlier mentioned, traffic generated from long tail keywords is always making more senses. The talked-about broad search phrases, such as “Women’s dresses” can differ in search intent.

Some users may be searching for women’s original foreign dresses, while others may want to look for women’s foreign sportswear. So, on the eventuality that your website ranks for such a broad phrase, searchers may quickly believe you don’t offer precisely what they are looking for and will decide to try somewhere else.

This is uncommonly the issue with long tail keywords. As they comprise more specific search phrases, they will nearly match the search intent. Thus, the website visitors from these search queries would love to click through to your content, thereby resulting in better search engine traffic and improved conversion rates. Now, how do you go about researching long tail keywords?