2. Instagram is gaining ground with Youth

To ascertain the number of users on this social media channel is enormous with over one billion users, what an incredible milestone achievement. No gainsaying, Instagram is the one of fast-growing social media platform which captures the younger generation of people under the age of 30. Facebook is losing the grid on this aspect because it's been dominated by an old set of people. Every social platform has its terms and condition which enhance the usage of such a social platform.

3. Chatbots Dominance

Chatbots are AI software for virtual communication with users, helping them in achieving their daily goals. The interaction is quite amazing via the text chat windows, which allows verbal interactions also, the data collected are more insightful to study the customer behaviour and enhance the reality of improving service delivery for every customer.

The effect is very positive by giving the essential customer support to users, and many business establishments would inevitably join the race to adopt chatbots in this coming year. Consider the merits which are many:

• You get 24-hour service
• Achieving instant feedback to customer queries
• It saves cost

It is effortless for every customer to message online and have the response immediately than calling of any customer agent or attendant. The trend in digital marketing is shifting towards Chabot.