Engage Your Core: Focus Your Business Around Your One Word

Once you have narrowed down your word, you have discovered your core. Focus now your online business and website around that one word. You now have your purpose, your core. You now need to rethink how your business and website is currently structured and revamp it to match your one word. That is your "why", that is your reason for wanting to do something different.

If you hire on employees or virtual assistants, be sure that they match your core philosophy, your one word. Look for those qualities in that person and make sure they are aligned with your one word. For instance, if your one word is #family you may want to build a business or website around that one word, the family core.

If you have not yet built your niche site and are still working through the WA training that Kyle walks you through, this training can help you come up with your niche idea. SO, let's say, your one word is #family, then your niche might be about parenting, or marriage and the family.

My One Word

If you want to know what my one word is, it is #creativity. You may have been able to guess that from some of the stories of my life I shared throughout this tutorial. I also like doing charitable things and I especially love cats. So one of my websites I designed is about black cats and how they are put to sleep more often than any other cat at animal shelters because of their black fur and the superstitions about black cats. Fewer people wish to adopt black cats because of the myths about black cats being associated with witchcraft and stuff like that. And within that website, I tried to add a lot of creativity to draw people in. I try to use that creativity to show people just how silly that superstition is and to go to their nearest animal shelter and adopt a black cat.

My website I believe is unique, creative and provides charitable resources as well as helping unwanted black cats have access to their forever home. And with that, I have achieved all five of my initial words....

#uniqueness - #unique niche

#creativity - #creative designs through the website

#charitable - #charitable resources for unwanted black cats

#accessibility - providing #access for black cats to their forever homes

#achievement - #achieved all five of these initial words.