Applying it to Your Business

What I am referring to is getting people to get up and take some action. You are influencing decision making by appealing to something that people want or feel passionate about. This can mean going to your WA Bootcamp website and signing up for WA or buying your product just as simply as it does to jumping on a bus and traveling to the nation's capitol to hear Martin Luther Jr. speak.

If you are a premium member, you are able to watch Jay's weekly webinars either live or watch the replay and then use my notes from the webinar to help cement in your brain what Jay teaches us. Jay mentions this in his webinars, especially those in which he is critiquing websites and puts you in the Hot Seat. Jay teaches us that it is not just about selling a product or service, because that is a recipe for complete failure. Jay tells us that people want to know who you are and what you stand for before they will buy from you or sign up through you. It is about standing up for something and having your cause be your site visitor's cause.

Do you know what you stand for?

What is your inner core drive?

Perhaps you already know what it is. Perhaps you know what one word describes your inner core. Or perhaps you need to do some soul searching to discover your inner core. The next page will help you discover that.