The recommended practice for having readers confirm their subscription to your newsletter is for them to do so through email.

This practice requires subscribers to not only confirm their subscription once, but twice!

This is a process known as double opt-in.

So why on earth would anyone require such a thing? Wouldn’t requiring more of your potential subscribers thin out your lead capture list? Not necessarily. In fact, there’s a lot of evidence that the double opt-in can be a good thing.

In fact, it’s not only a recommended practice… it’s the best practice you can abide by for your email subscriptions. Confused as to how this can be possible? Read on to get the low-down on this seemingly counterintuitive (yet very effective) practice.


Opt-in vs Double Opt-in

There are basically two types of opt-in: the single opt-in (which requires less work on the subscriber’s part) and the double opt-in (which requires extra steps).


Single opt-in only requires a single confirmation. Subscribers fill out your subscription form and hit the Subscribe button to confirm their subscription. That’s it. Done.


Double opt-in requires two different confirmations – one in the web-based subscription form and another in a link they receive in their email. This step is easy to forget or ignore and without it the reader doesn’t have a subscription to your content.

Let's keep going--->>>



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DJ-Yogi Premium
Plain text is normally the best solution for email marketing. Otherwise your text can't be read properly from every subscriber.
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Pisquali Premium
Thank you I will apply this when I get round to doing email stuff.
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SteveOlan Premium
Cool... hope it helps!
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2Al Premium
Informative training. Thank you for sharing.
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SteveOlan Premium
Thanks for reading... hope it helps someone.
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Tirolith Premium
Another great post. I will help a lot of members. Thanks for your time, Tom.
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SteveOlan Premium
Thanks for reading. I appreciate that.
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LRenee Premium
Useful training material. I keep debating whether to put an opt in on my website. My concern is how many plugins are too many? WA says to keep it down to 5. However, the recommended plugins just to start a website comes to 4 or 5. Add the social media and sitemaps plugin that's recommended, and you've tipped to the other side. Right now I have 10 plugins. I could probably spare 2 of them, but even that, it puts me over the threshold at 8. I'd really like an double opt-in plugin. Do I dare add one more plugin?
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GeoffGS Premium
Sumome is a good one. Many plug ins all in one. Maybe you can check it and see if it does some of your other plug in tasks. Geoff. The friendly fisherman.
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LRenee Premium
Thank you. That's one of the plugins I installed, then uninstalled because I thought i had too many. :) Never took the time to really look at it. I'll try it again and actually see what it does.
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DJ-Yogi Premium
I use SumoMe too and got 11 subsrcibers in one week with nearly no traffic.
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SteveOlan Premium
I use SumoMe and it has froms as smart bar or list builder or welcome matt for collection which you can also link to your ESP if you use one.
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SteveOlan Premium
Thanks for reading Renee, I hope it helps at least one person.
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