Content is the king of the blogging world. No matter how cleverly you choose your domain, web hosting, blogging platform, if you haven’t got killer content you aren’t doing it right.

According to the latest data, approximately 6.7 million people blog on websites in the US alone. With such a huge quantity, how will you make your impact if you don’t adopt the right strategy? Remember that in blogging, there are no “black-hat tricks.” You can hire help.

Let’s start with what you shouldn’t do while blogging.

• Never write content that contains fluff and filler words or ideas. If you can say something in three words, don’t waste an entire paragraph on it.

Example: Last night I went to a restaurant. Its name was “Black’s Chicken Corner.” It was named after the owner of the restaurant. The restaurant has some great food on its menu. I tried one dish, chicken with lemon. I will try the rest of the dishes some other time.

Correction: “Black’s Chicken Corner,” the restaurant named after its owner, offers some great food. Last night I tried chicken with lemon, I’ll try other dishes as well.

Do not post irrelevant content.

Don’t post irrelevant backlinks.

Don’t advertise irrelevant ads. (i.e. Viagra on an marketing site)

Let’s look at what you should do on your blog.

Regularly update; at least three times a week.

Provide fresh, authentic and well-researched content.

Introduce new and inoovative ideas.

Apply SEO techniques and integrate social media marketing

Keep checking stats with the help of Google Analytics, WordPress Stats, and other tools

Qualities Of A Superb Blog Post

It will instantly get the reader’s attention with a killer headline.

The content and the headline are logically related and the reader can connect with it.

Invite Guest Bloggers; pay them if this is how they work. This will increase the credibility of your blog.