Let’s just say for example you run a widget business. (I love the widget example). What the heck is a widget anyways?

But OK we have a Widget Business…

Of course you as the owner of that business know all about widgets – Right? After all if not what are you doing in the business in the first place?

But you don’t know a whole heap about the necessary aspects of running the business end of things, for example you failed accounting 101. Marketing… well not your cup of tea… Sales well not for you… You have no idea about distribution… I think you get the point. You might know a whole lot about the widgets themselves but are in essence ignorant when it comes to other critical areas of running a successful business.

Well that is where you surround yourself with others that have the necessary knowledge that you do not have, nor desire to attain, because the time necessary to get that knowledge simply would distract you form the necessary tasks at hand.

I think we all realize that we need to be passionate about what we do, and yes, there are some out there that actually enjoy accounting………

So as we find ourselves in need of help we find a group of like-minded people that can bring the skills that we lack to the table of the group. And they can also benefit from the specific knowledge that we have. It is a Win-Win situation for all those involved.