Industry Analysis

Make use of your keywords and check the results that show in Google's search results, view the word count, this can be done using SEMRush or Ahrefs to discover the domains that were attached, check deeper to view different things and adjust yours to fit in. If you discovered from your analysis the average content is 500 words per post, the implication is that you need to write a higher content post with quality to rank in that particular niche. Isn't that simple and direct? Think about this and begin to rank higher in your niche, before constructing a building you need to do some researches on the type of edifice you decide to build, after getting the full requirement then you start to build. Do the needful in your niche and understand the trends before writing content.

Ready to Write Quality, Not Quantity

The length of a building does not justify the strength but the material quality used in structuring and the building process. As you have evaluated the top 10search results and view the comments of the people and try to fish out the attractive elements on that site, what customers cherish and also to win the game of content, you may ask your audience what they require from you, with your survey you'll achieve this, the tool to use UserTesting. After getting their feedback, make use of the outcome to get the knowledge of the kind of content you need to write and the quantity needed. It varies as I have rightly said depending on your niche, the industry you are operating in, your website may need to get content of 5,000 words for you to rank above others or in need of 500 content according to your competitive analysis, the reason is just to discover the standard in your vertical/niche. Don't labor for fun labor for gain, all these cut across all industries to detect the type of content needed for ranking and to outrun your competitors.