Do you hate pop-ups? Most people say they do. In fact, a study back in 2016 showed that 50% of participants found them annoying. So the answer to the question: Do pop-ups work? At a first glance may seem obvious… of course they don’t.


But the fact is that pop-ups have a high conversion rate. Hmm… let’s think a bit about this. People hate them but they convert well? Well, yes.

Let me explain. When you place pop-ups the wrong way, people will hate them. But when you carefully study where and when they will pop up, and place them in that exact spot… then, people will still hate them, hahahaha. Just kidding! Pop-ups make a huge difference when they pop up just at the right time. Visitors will even appreciate the pop-up!



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HowardFF Premium
Thanks for the training, Henry.

I've been looking at Boxzilla for a pop-up requesting email list info. This confirms my suspicion that they work IF used well. You make good points about timing, and it's also easy for us to forget the UX.

I tend to think using Google Analytics to determine avg time on site might be a good place to know when to put pop-ups in. Is this your experience?
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Henry-II Premium
Hi Howard,

Thank you very much for stopping by and for your comment.

Checking average time on site could be a good strategy. I have not done it that way myself, but it's worth trying. We discover things that work by testing, testing, testing.

All the best with your sites!
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HowardFF Premium
Thanks, Henry!

For now, I'm using a Mailchimp pop-up upon exit for first-time visitors.
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Henry-II Premium
That's the best way to start using pop-ups, upon exit. Good!
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sharon22 Premium
This is really nice, Henry. Thanks so much!
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Henry-II Premium
Hello Sharon. You're most welcome. Thanks for your kind words.
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JeffreyBrown Premium Plus
Great training module, my friend! Thanks for sharing!
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Henry-II Premium
Hi Jeffrey! Thanks for stopping by and for your comment. Thanks for your words concerning this content.

You're most welcome!
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Willow29 Premium
This is great information, and you're absolutely correct. I will exit a website if I get a pop-up before I can even get any information. I'm just starting to monetize my website, so this training comes at a great time for me. Thanks!
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Henry-II Premium
Hi! Hey, cool, I wish you the best! Starting to monetize your website is a very exciting period!

After spending weeks/months creating content, one expects some return (although that's not the primary goal). So I wish you lot's of success at this stage. And be sure to capture visitors emails smoothly. Never popping up 3 seconds after somebody has landed on your site, LOL!

All the best!
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Dhind1 Premium Plus
I agree with you I hate pop-ups that show up within seconds or even 30 seconds of landing on a website. Unless I am super interested int he content, I will 99% of the time leave a website that has shown me a pop up in too short a timeframe.
I am ok with the pop up that shows up after a long time and or when I am going to exit anyway, it does not matter that that point.

Thanks
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Henry-II Premium
Hi! Yes, you're right. It seems to me that these basic tips are not being mentioned very often because I have seen this repeatedly this year: I land on a site and immediately, bang, a pop-up.

I wish this helps many improve their UX and increase their conversions.

Keep well. All the best!
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