• Lookalike Audience: This is a common term on Facebook ads. It is a method of targeting, where you target an audience that is closely related to your existing audience. You can always use email marketing to generate new customers. It is believed that those who sign up for your email list are potential customers with interest in your business. You can now use this list to retarget on Facebook. So doing you will narrow down your target audience and reduce your CPA.

• SEO: an acronym for search engine optimization. It refers to your method of increasing your ranks on the search engine result page (SERP). Search engine optimization is a comprehensive concept involving other concepts. It includes selecting keywords, on-page optimization, off-page optimization and lots more. One unique thing about this marketing method is that it takes quite some time but it is the cheapest form of marketing.

• Domain Authority (DA) :When I hear Domain Authority, the first name that rings a bell in my mind is Moz. It is an organization that deals with marketing analytics. They range DA between 1 and 100. A high score of domain authority implies the higher your probability of ranking.

When selecting and competing for keywords, you have to consider your domain authority. A website with higher domain authority will tend to show up before those with extremely low domain authority.

• Call to Action (CTA): I am tempted to say CTA is a button, but rather it goes beyond being a button. It is a statement used to get your customers attention and instruct them on what to do. It is essential in virtually all forms of marketing. From social media marketing, email marketing, to SEO, call to action plays a vital role.

It is your subtle way of instructing your customers on the next line of action