• Bounce Rate: as marketers, we desire that users landing on our website will visit other pages. But this is not always the case. Many of our users visit just the first page they land on and either close your website or use the back button to return to the SERP and select other websites. A measure of the rate at which customers visit just one page of your website without accessing other pages is referred to as bounce rate.

It is a reflection of poor user engagement, so you must target a low or reduced bounce rate. The lower your bounce rate the higher your chances of increasing in rank on search engines

• List segmentation: this is another technique in email marketing. The overall objective of this technique is to ensure your emails are delivered to the right set of people. It involves dividing your email list into different groups based on several criteria’s.

With this division, you can create several automation and funnels. You can create automated mail for your new customers, a different set of emails to engage your returning customers. It all depends on you.

• Buyer Persona: It is a mirrored image of your would-be client. Hubspot says it is a semi-fictional representation of your ideal customer. When creating a buyer persona, you would take demographics like age, interest, gender, occupation and lots more into consideration.

If you work on an assumption, you will be getting it wrong. It should be a product of in-depth research on your target market. Research what challenges your target market is out to solve, what category of people are in this market, what are their unique characteristics and lots more.

Conclusion

When it comes to this digital marketing terms, their list is unending. If you think that there is one or more I have left out, I will appreciate you share using the comment section.