- Quality Score: Just like google will rank your websites, so also they evaluate your ads in terms of the quality of the keywords and landing pages. The result of this evaluation is the quality score of those ads. A good quality score will earn your adverts a good position and also reduce your cost per click. This of course will reflect in your cost per acquisition which will eventually reflect in your overall profitability
- Click-through Rate (CTR): This is an essential metrics when it comes to social media advertising campaign and email marketing. It is a show of how many times your link received a click by users. A good way to calculate is dividing your total number of clicks received by ads with a total number of impression. In email marketing, one of the major objectives is getting customers to return to your website via your links in your mail. Although click-through rate is not the measure of people opening your emails, it is a measure of people clicking on the links inside your mail to visit your website.
- Lead Generation: this has to do with how you generate leads for your business, or I should say it shows how you gain the attention of your customers. When it comes to lead generation, there are some related terms like a lead magnet and lead nurturing. A lead magnet is a gift, that you give in exchange for your customer's email address or any other required detail. While lead nurturing refers to all activities prepare to help your customers pass through your sales funnel.
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