Marketing trends are gradually changing, and influencer marketing is one of those trends that is becoming the order of the day. As such, both big and small businesses are investing in this form of marketing. No doubt, so many is now trying to capitalize on this new and dynamic move but with wrong motives.

In my training titled: how-to-identify-influencers-to-help-develop-your-brand, I defined who an influencer is and also dwelt on how to identify influencers. In case you missed it, kindly see it in the link below

https://my.wealthyaffiliate.com/training/how-to-identify-influencers-to-help-develop-your-brand/who-are-brand-influencers

There is a need for us to be able to differentiate between fake and genuine influencers. The key factor between the dual is “followers”; genuine influencers take time to build their followers via valuable content and active engagement. They are committed to contributing to discussions about their niche; also you can see a personal interest in their conversations, comments, and other forms of engagement.

If you are considering using the power of the giant shoulders (influencer), I think it is good we differentiate fake from genuine once

Kindly use the “Next Page” button as we walk through how to differentiate fake from genuine influencers.