So, I assume you are all familiar with the Alphabet Soup technique, as taught by Kyle for content idea generation. If not I will give a quick run-through, and then move on to other ways of using Google's search feature.

Let's start with the traditional method. Let's imagine you were looking for content ideas on house plants. Pop that phrase into Google and immediately you are given 10 results which could lead to blog post inspiration. That was easy enough, so let's move on to the next lesson.